Judgment, not expertise.
Decisions taken apart. What the CEO had not said out loud, what he was actually hired to fix, and what the call cost the person who made it.
The Cost of Indecision
All Months Are Bad. Pick a Date.
The decisions that shape a company never arrive on a convenient schedule. The only defense is a date on the calendar that exists before you need it, set somewhere the business can’t find you.
The Cost of Indecision
The CEO who needed one more quarter, four times
He had the data every time. What he did not have was a way to be wrong out loud, so he bought another ninety days instead. Twice a year, for two years.
The Cost of Indecision
The Most Expensive Room of Your Career
The argument, made in full: you cannot make a structural decision in a boardroom, because every incentive in that room rewards the answer that sounds defensible rather than the one you believe.
Structural Decisions
Dirtbag Decisions
Ten commitments and the receipts behind them. Every structural call Nigel made across two exits, what each one cost him, and where he was standing when he finally made it.
Information vs Intuition
You have a judgment problem, not an information problem
More data will not move you. Another meeting where everyone is heard and nobody decides will not move you. The constraint is the room, and you cannot fix a room by adding inputs to it.
Case Studies
Right audience, wrong business
Andrew Bruhl was good at selling wellness programs to mariners one at a time. He gave it up to sell to the companies that employ them. Forty-five days later he had four corporate contracts.
The next step
A confidential exploratory conversation.
Not a discovery call. Not a pitch. Thirty minutes on the decision you are actually carrying, and my read on what it really is.
Thirty min
One call. No preparation, no deck, nothing to send ahead.
You
Describe what you have been circling and how long you have been circling it.
Nigel
Tells you what he thinks the actual decision is. Out loud, on that call.
Then
If it is a fit, a proposal follows. If it is not, he says so plainly.